Levi’s Cords by Opening Ceremony [Spring 2010]

Ryan McGinley shoots the Levi’s x Opening Ceremony campaign, which happens to be filled with an endless amount of colorful pieces. Levi’s Cords by Opening Ceremony began with a treasured pair of classic Levi’s cords, worn often in the spring, and cut-off to shorts for summertime. The collection grew into a rainbow of corduroy- trucker jackets, 505s, cut-off shorts, and shirts. Inspired by summer in the city and weekend escapes to upstate New York, the collection celebrates Levi’s iconic American heritage and Opening Ceremony’s playful approach to design.

Video and images after the jump.