This past week, Stone Island opened the doors to their new Paris flagship store. The 80 square-meter store located in the heart of the Parisian capital was subject to an intense renovation plan. While the merchandising is entirely displayed on the ground floor, the double-leveled glass façade is articulated on two floors and offers a strong exterior visual impact. The store opened with the FW 2011/2012 collections of Stone Island and Stone Island Shadow.
An installation dedicated to the moon and the fascination of images inspired by space expeditions was the setting of the opening cocktail of the first Parisian address of the Sportswear Company’s brand, owned by Carlo Rivetti. The references to space symbolize a commitment to research that’s always been in the DNA of Stone Island.è
The Paris flagship is the third of a series of successful store openings this year, after the opening of the Riccione store and the shop in shop at Forte Village in Sardinia. Other fine Stone Island stores are located in Milan, Rome, Verona, Seoul, Daegu, Hangzhou and Wengzhou.
316 Rue Saint Honorè Paris, France