Fujifilm‘s dropped a promo video building up some anticipation for the X10 in the process. The video covers specs and just about everything else you’ll need to know about the camera. Some fine details and features to note include the metal Zoom Ring with built-in power switch, exposure control, a RAW button, full HD recording capabilities and super intelligent flash that takes things next level. Between this and the Finepix X100, the X series is looking like one of Fuji’s most sound collections.