Jaeger-LeCoultre pays tribute to AMC’s Mad Men series with a limited run of these Reverso Ultra-Thin timepieces. The television show about 1960s Ad Men has had a successful run over the past few years and though we’ve seen many brands take inspiration from it in their ad campaigns and whatnot, this is one of the very few collaborative efforts that have actually hit the market. This one will be cherished by watch aficionados and Mad Men loyalists alike. Hodinkee tells us only 25 pieces will be made with each baring the Sterling Cooper Draper Pryce logo hand-engraved onto the Reverso’s caseback.
It will come in walnut commemorative box featuring the Sterling Cooper Draper Pryce logo embossed on the top, along with a personalized commemorative letter from Roger Sterling (see below), several high quality Jaeger-LeCoultre advertisement reproductions, pictures of the Grande Reverso Ultra-Thin Tribute to “Mad Men”, and a copy of Roger Sterling’s book “Sterling’s Gold”, autographed by show creator and executive producer, Matthew Weiner.
The Jaeger-LeCoultre Reverso Ultra-Thin Tribute To “Mad Men” will be available at JLC boutiques starting next month in a limited, numbered edition of 25 pieces. More images of the beauty below, all of which were captured on set, taken in Roger’s actual office. Head over to Hodinkee for more details.