Por Homme – Men's Lifestyle, Fashion, Footwear and Culture Magazine

Seven years after first being proposed, the Brooklyn Nets are officially here and will call Barclays Center home in the heart of BK. The new logo of the team has been unveiled and seems the new team will opt for a black and white colorway rather than the gray, blue and red of the New Jersey Nets. Who came up with this, you ask? Minority owner Jay-Z had a hand in the new branding and design. The new ad campaign has launched as well to stir up ticket sales and raise awareness for the new look, with the tagline “Hello Brooklyn” being the central theme. Check out the 30-second spot below.

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In some very surprising news, Nick Wooster has joined J.C. Penney as their new Creative Director. Since leaving his post as Creative Director at the Neiman Marcus Group a year ago, Nick’s been credited for doing some consulting work for both Thom Browne as well as the Gilt Groupe. He’s crafted some impeccable showings at the PROJECT Tradeshow in Vegas the past two seasons and even took a trip out to Japan to support the latest PROJECT Wooster showings. Beyond this, Nick’s collaborated directly with a few brands on some product over the past few months including Happy Socks and Leffot.

When a brand looks to revamp their entire image, it’s going to have to start with leadership. Nick joins a slew of new hires including a few former Apple execs so he’s definitely in good company. There just couldn’t have been a better time to come in as the new Creative Director than now and we wish Woost God nothing but the best.

Aloha Rag has taken the liberty of crafting a lookbook for Rick Owens’ S/S 2012 collection. The styling is in-line with the labels style ethos — a bit of edge and a ton of luxury. The Italian-made pieces themselves are exceptionally crafted as always and feature some amazing textures this time around, including snake skin leathers. Some styles from the women’s line are showcased throughout the lookbook as well.

Rick Owens Spring/Summer 2012 can be found now at all global stockists including Aloha Rag.

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Got a couple milli you’re just itching to burn? Bugatti’s unveiled this one-of-a-kind, procelain-trimmed Grand Sport created for the Beijing Motor Show. The Wei Long edition celebrates the Year of the Dragon and comes in white with red trim. For 1.58 million Euros, you get a ton of power alongside the infinite amounts of bragging rights.

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IWC Schaffhausen has opened their first US and New York City boutique, a 3,000-plus-square-foot, bi-level space which carries on the company’s special tradition with IWC’s classic collection of fine timepieces, as well as an assortment of limited-edition models. Beyond all the horology goodness the boutique houses, it’s also much of a modern marvel as it features some really amazing design cues throughout while the decor lets you know it was by artisans. There’s really something special about it as the flagship boutique’s unique atmosphere invites customers to an inspirational voyage into the fascinating stories attached to the brand and each of its product families.

The IWC Boutique is open now and is located at 535 Madison Avenue.

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Adobe has announced the release of Creative Suite 6, the latest iteration of its professional design software suite, as well as a new online product called Creative Cloud. Image editor Photoshop leads the offerings while other notable tools such as Illustrator, InDesign, Dreamweaver, Premiere Pro, and Flash are in the bundle as well. The complete package comes in the form of the CS6 Master Collection, which sells for a cool $2,599, though you can opt for Creative Cloud, a new subscription model that includes all the apps for just $49.99 per month. Adobe Creative Cloud makes all the apps available for subscribers to download and also features online services for sharing and publishing content created with the suite. Adobe’s mobile apps for iOS and Android are thrown into mix as is 20GB of online store, and file syncing between devices.

Adobe CS6 will be available within 30 days though pre-ordering is on now.

Our Legacy has unveiled their “Splash” capsule collection for S/S 2012. The lineup plays as the Stockholm-based label’s mid-season injection of vibrant colors, patterns, and prints. There’s a good mix of classic and simple garments, made from high-quality garments. A favorite of many is the Constellation zip shirt, which features a Riri half-zip and shawl collar. More looks from the exclusive spread on Dazed Digital below.

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Italian supercar maker Lamborghini has taken the covers off their latest concept vehicle — Urus — a Spanish breed of bull that sits somewhere between fighting size and hauling size. Though the name hit the rumor mill quite some time ago when the Estoque four door was unveiled, looks like the name is being reserved for Lambo’s SUV of the future. You won’t see it on the streets until 2005 but we’re expecting power and Lamborghini to be put a lid on the carbon emissions in the process. 50 percent of customer deliveries are aimed at the United States so expect this to be one competitive SUV, one that’s owned by some pretty impressive contention — the Range Rover Sport, Porsche Cayenne, as well as the BMW X6 M.

More looks at the Lamborghini Urus SUV below.

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Pharrell Williams is releasing a book and here’s an early look at the cover. Pharrell: Places And Spaces I’ve Been looks to give us a first-hand account of what’s inspired throughout the artist’s journey through life. It also features contributions by Jay-Z, Ambra Medda, Nigo and Takashi Murakami. The book’s due for an October 16th release and can be pre-ordered now through Rizzoli.

Profound Aesthetic has dropped new offerings for Spring 2012 and we’re pretty psyched to present the goods to you. Dubbed the “Amongst Mankind” collection, the pieces range from visually profound tees to some really solid hoodies with an amazing range of leather wristwear to round out the offerings. The elbow-patched hoodies really stood out from the pack as did the well-detailed leather bracelets. All-in-all, the product here just makes us anticipate the warmer days of summer that much more.

We’ve got more images of the season’s lineup from Profound Aesthetic below though we suggest making your way over to their online store ASAP if you want a chance at grabbing your favorite pieces.

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