IWC Schaffhausen has opened their first US and New York City boutique, a 3,000-plus-square-foot, bi-level space which carries on the company’s special tradition with IWC’s classic collection of fine timepieces, as well as an assortment of limited-edition models. Beyond all the horology goodness the boutique houses, it’s also much of a modern marvel as it features some really amazing design cues throughout while the decor lets you know it was by artisans. There’s really something special about it as the flagship boutique’s unique atmosphere invites customers to an inspirational voyage into the fascinating stories attached to the brand and each of its product families.
The IWC Boutique is open now and is located at 535 Madison Avenue.
