BMW Designer says Apple Made the Color White Valuable

BMW Designer says Apple Made the Color White Valuable

In a recent article from Motoramic, we learn white is currently the most popular exterior car color, a title held by silver for nearly a decade. Sandy McGill, BMW Designworks’ lead designer in color, materials, and finish, says Steve Jobs had a strong influence here. “Prior to Apple, white was associated with things like refrigerators or the tiles in your bathroom. Apple made white valuable.” And to think, I bought my car in white because I was being different but little did I know my subconscious love for Apple was driving the purchase.

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