Por Homme – Men's Lifestyle, Fashion, Footwear and Culture Magazine

Seven years after first being proposed, the Brooklyn Nets are officially here and will call Barclays Center home in the heart of BK. The new logo of the team has been unveiled and seems the new team will opt for a black and white colorway rather than the gray, blue and red of the New Jersey Nets. Who came up with this, you ask? Minority owner Jay-Z had a hand in the new branding and design. The new ad campaign has launched as well to stir up ticket sales and raise awareness for the new look, with the tagline “Hello Brooklyn” being the central theme. Check out the 30-second spot below.

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In some very surprising news, Nick Wooster has joined J.C. Penney as their new Creative Director. Since leaving his post as Creative Director at the Neiman Marcus Group a year ago, Nick’s been credited for doing some consulting work for both Thom Browne as well as the Gilt Groupe. He’s crafted some impeccable showings at the PROJECT Tradeshow in Vegas the past two seasons and even took a trip out to Japan to support the latest PROJECT Wooster showings. Beyond this, Nick’s collaborated directly with a few brands on some product over the past few months including Happy Socks and Leffot.

When a brand looks to revamp their entire image, it’s going to have to start with leadership. Nick joins a slew of new hires including a few former Apple execs so he’s definitely in good company. There just couldn’t have been a better time to come in as the new Creative Director than now and we wish Woost God nothing but the best.

Pharrell Williams is releasing a book and here’s an early look at the cover. Pharrell: Places And Spaces I’ve Been looks to give us a first-hand account of what’s inspired throughout the artist’s journey through life. It also features contributions by Jay-Z, Ambra Medda, Nigo and Takashi Murakami. The book’s due for an October 16th release and can be pre-ordered now through Rizzoli.

Dr. Dre and Snoop Dogg ended this year’s Coachella weekend with one amazing performance, filled with some memorable appearances from the likes of Eminem, 50 Cent, Kendrick Lamar, Wiz Khalifa, Warren G, and several others. That didn’t seem to be enough for the West Coast duo as they even brought on 2Pac in hologram form to do two tracks. The cost? Nearly half a milli. We’ve got a stream of the performance, so scroll down to check it out.

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Ahead of a slated Good Friday release, DJ Clue got his hands on G.O.O.D. Music‘s first single — “Mercy”. This is just a day after Ye dropped a solo track in the form of “Theraflu” that’s been the trending for the past 24 hours. Big Sean, Pusha T, Kanye West and 2 Chainz are all on this five-minute banger, though we’re still a shortwhile away from getting an untagged version (Single officially drops via iTunes at Midnight EST). Can’t wait that long? Check a stream of the single below while you still can.

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Google X, the California-based tech company’s low key development lab, has been developing this among several other creations for quite some time now and they’ve finally decided to let us in on what they’re cooking up. “A team within our Google[x] group started Project Glass to build this kind of technology, one that helps you explore and share your world, putting you back in the moment.” It’s a more vivid picture of what’s to come — augmented reality eyewear that puts the world at your eyelids. Imagine being able to ditch your beloved smartphone and go hands free while controlling and seeing navigation prompts through your shades. There’s a ton more we’ve yet to learn about Project Glass but atleast now our mouths are watering. Check the video below to see what the geniuses over at Google have envisioned thusfar. Dreams to reality, folks.

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Ahead of G.O.O.D. Music’s Mercy compilation that’s due to drop on Good Friday, Funk Flex lets this cannon loose — Kanye West’s Theraflu. Ye gets a couple things off his chest with DJ Khaled along side ‘em over a Hit-Boy beat that’s sure to blow speakers. A few key shout outs on this one — Kim Kardashian, Wiz Khalifa to name a few. Check out the track below and get ready for MERCY to release this Friday.

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3×1′s Scott Morrison has teamed up with famed photographer Ben Watts to deliver this limited edition series of skateboards for charity. Lovely ladies Jessica Hart (pictured), Lake Bell, Elsa Hosk, Behati Prinsloo and Chanel Iman were shot in 3×1 jeans and little else for five board designs including 3×1’s logo along with Ben’s signature diamond motif and Hipstamatic lens borders. There are only 60 sets in total with all profits going to the charity of the models’ choice. Pre-order all five for $400 or individual decks at $100 each through 3×1 now.

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