3×1′s Scott Morrison has teamed up with famed photographer Ben Watts to deliver this limited edition series of skateboards for charity. Lovely ladies Jessica Hart (pictured), Lake Bell, Elsa Hosk, Behati Prinsloo and Chanel Iman were shot in 3×1 jeans and little else for five board designs including 3×1’s logo along with Ben’s signature diamond motif and Hipstamatic lens borders. There are only 60 sets in total with all profits going to the charity of the models’ choice. Pre-order all five for $400 or individual decks at $100 each through 3×1 now.
We recently had the opportunity to visit 3×1, a fairly new shop denim brand and the third venture of designer Scott Morrison following Paper Denim & Cloth and Earnest Sewn based in New York. Being the denim fanatic that I am, Scott’s past work (especially Earnest Sewn) really had me excited to see what 3×1 was offering up. There’s only one location and it’s on Mercer St. in SoHo. The shop houses a 4,000 sq. ft. retail and gallery space, an entire manufacturing facility as well as their 3,200 sq. ft. design studio. Each pair of 3×1 jeans is created on site and tailored for the customer as Limited Edition, Custom Made or Bespoke. Yep, bespoke denim.