H&M has announced that Beyoncé will be the face of its summer campaign. Beyoncé is set kick off her Mrs. Carter Show World Tour on April 15th and will be appear in television and print ads featuring pieces from H&M summer collection. The print and outdoor billboards introduce “Beyoncé as Mrs. Carter in H&M”, the idea that all women can be all things: strong, vulnerable, sensual, maternal, fun, flirtatious. The campaign was shot in Nassau in the Bahamas by photographers Inez & Vinoodh, while the commercial was directed by Jonas Åkerlund. The clothing will be available beginning May in H&M stores worldwide and online.
Here we have shots from Filippa K’s F/W 2012 ad campaign. The looks give us some impeccable styling as well as a more detailed, more intimate look at the pieces the label will be offering in the next few months. Styling credit goes to Robert Rydberg while the campaign was shot by Lachlan Bailey. More photos can be found below.
Burberry has released looks at their Fall 2012 ad campaign and we have to say it’s quite different from the work we’ve seen from the British label in the past. This campaign celebrates Britishness, London and the Burberry heritage of weather protection in the most cinematic shoot to date, featuring a new cast of rising British talent – Roo Panes and Gabriella Wilde. It was shot at the iconic Royal Naval College in Greenwich, London, where the new Les Miserables is currently being filmed.
Here we have Spring 2012 looks from Ralph Lauren’s Denim & Supply line, offering up another solid mix of product for the warmer months ahead. This season, Denim & Supply channels the adventurous spirit of Cape Cod and the earthy and bohemian air of Baja with a rugged, effortless style. The denim’s delivered in an array of softly washed colors and textures in a palette of ivory and indigo while other pieces such as lightweight knits, bleached fleece and distressed outerwear add to the nautical theme of the collection.
Look for Denim & Supply to be available through Macy’s as well as DenimandSupply.com.
With their first ever Superbowl ad to air this coming Sunday, Acura has really aimed for the fences by showing off a beauty we can’t wait to see on the road. The spot features Jerry Seinfeld and even gets another notable car collector on the screen — Jay Leno. Production of the Acura NSX is set to commence in 2015 with manufacturing of the super car to take place in the United States for the first time. Oh and don’t think it’s going to be a push over as it features the automaker’s Sport Hybrid SH-AWD technology to take things next level.
An extended version of the spot that’s set to air this Sunday can be seen below.
Willy Vanderperre is behind the lens once again for Jil Sander, this time crafting the label’s Spring/Summer 2012 ad campaign. Clément Chabernaud and Aiden Andrews were styled by Olivier Rizzo under the creative direction of Jil Sander’s Raf Simons.
Though Boardwalk Empire‘s latest season is over, Michael Pitt manages to stay in the spotlight as he showcases Prada‘s Spring/Summer 2012 collection in these looks from the label’s latest campaign. The styling has a distinct style and features some exceptional pieces, including the DB suit Pitt’s wearing above. Beyond this, look for more eccentric shirts offered up in an array of prints.
Introducing the Burberry Spring Summer 2012 ad campaign, featuring new British cast Eddie Redmayne and Cara Delevingne. The casting of this new duo reflects different facets and attitudes of the Burberry guy and girl. Shot in London, the campaign reinforces the brand’s heritage in protection from the weather, showcasing outerwear including trench coats and parkas. Look for more shots to drop from the campaign throughout the season.
A few weeks back, Original Penguin launched one of the most creative campaigns in recent memory. They reignited the brand’s roots by shedding light on a piece that’s an iconic artifact from the brand’s archives — the Original Penguin Jacket. In the final video in the series, “Hello Detroit”, the folks pay homage to the motor city with an OP twist. Check out the video below.
Who would’ve thought an ad campaign by a sock company could be so edgy? Well, that’s what happens when you expand the budget and get famed photographer Terry Richardson to get behind the lens for the shoot. Happy Socks did jus that for their Holiday 2011 campaign and we think it’s turned out great for them. The product is displayed in an abstract way and features some notable folks including ASAP Rocky, Sky Ferreira, Mykki Blanco, Maluca Mala, Physical Therapy, Braydon Szafranski, Ashley Smit, and Action Bronson.