Por Homme – Men's Lifestyle, Fashion, Footwear and Culture Magazine

Aether has opened the doors to their first-ever stand alone retail store, AETHERsf. Located in San Francisco’s Hayes Valley, and constructed from three 8‘ x 9.6‘ x 40’ shipping containers, AETHERsf is the brainchild of Thierry Gaugain (designer behind AETHERstream), envelope a+d, and AETHER’s founders, Jonah Smith and Palmer West. The AETHER concept store features a custom glassencased cantilevered lounge, reclaimed oak floors, and a third floor conveyor system which interacts with the customers needs on the first floor. What’s most impressive is that all design partners were locally sourced in San Francisco.

AETHERsf will carry a wide range of men’s and women’s outerwear.

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The folks at Aether took their goods to San Francisco to shoot the brands Spring 2011 lookbook. Jeff and co. over at Selectism caught up with the team to see why they left the gorgeous SoCal weather for a breezy atmosphere. The shots look tremendous, giving us tons of inspiration and a great feel for what Aether represents.

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Aether Apparel product is known to be some of the most technically sound offerings on the market and their Spring 2011 items are no different. They’re well-designed and extremely wearable. The swim trunks really stood out as much for their form factor as it did for the technical details.

They’re made of quick-drying micro fiber, and offered up in three different styles that look just as great during your morning surf as they do at lunch afterwards. Each style retails for $135 and are available in four colors: total eclipse, graphite, jet black and white (Piping and Cargo only.)

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