Por Homme – Men's Lifestyle, Fashion, Footwear and Culture Magazine

Another day here at Project NY and we’ve got some great looks from Plectrum by Ben Sherman their Spring 2013 collection. Dubbed, “Jazz Life,” the lineup takes inspiration from the Jazz scene of 1960′s America, a time of sharp styles and new sounds. Ben Sherman’s latest offerings blend musical influence with style, creating a new silhouette and inspired design detail, lending the collection a more contemporary sensibility. Throughout the offerings, look for some amazing prints and a vibrant colour palette. Shirts get various print themes, including art deco inspired geometrics and dobby detailing layered onto pinstripes and checks. More imagery of the line below.

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Ben Sherman Modern Classics delivers some top-notch product for its third season. The Fall 2011 collection features high quality fabrics with detailed craftsmanship, giving us more staples for the modern wardrobe. The upcoming season’s offerings take much inspiration from, “the Great British outdoorsmen of the 1950s, with particular reference to the challengers of the World Water Speed Records; a prestigious title that was intermittently but vehemently battled and defended on Coniston Water by the slightly more eccentrically epicurean gentlemen of the 1900s.”

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We briefly highlighted Ben Sherman‘s latest line, Plectrum, a shortwhile back and now we’ve got full details of the collection, including looks from the label’s Fall 2011 collection. Inspiration comes from the Englishman in New York, a man that’s well-traveled, curious and eccentric. Ben Sherman dedicated much time to the crafting of these offerings as knits are made in Scotland, coats are lined with goose down and trimmed with real rabbit fur, the buttons and toggles are made from leather, horn and wood.

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The folks at Ben Sherman have cooked up this ad campaign for their Fall 2011 line. They worked with Dazed & Confused to find a few successful Englishmen who’ve crossed the pond and now call New York home. They were given the opportunity to pick items from the fall line and wear it in their own way and be shot in their own neighborhoods. Look for the six chaps to be profiled in the September 2011 issue of Dazed & Confused.

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Ben Sherman Modern Classics division has been doing well since its initial launch just last year and with good reason. The product’s been well-designed and is extremely wearable. The collection’s dubbed “Modern Classics” for a reason as the pieces are timeless staples that will and should be worn for years to come.

The summer outerwear from the collection is looking great, with a blazer that’s crafted from selvedge cotton and is half chambray-lined and fitted with elbow patches and flapped pockets. There’s a matching Waistcoat added to the mix that’s just appealing. Both pieces are fitted with some fine details such as wooden button closures and are cut slimmer than your usual Ben Sherman product.

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We first spotted Ben Sherman’s Modern Classics line at last year’s (capsule) show and we’ve gotten a hold of the brand’s lookbook for the Spring 2011 season. The focus of the Modern Classics collection is deliver strictly timeless staples and from the looks of the final product, they’ve done just that. The attention to detail in this collection is tremendous. From what I remember from a few months back, I believe that denim used for the trousers shown in the last shot (after the jump) is sourced from Japan which goes to show the length the brand’s willing to go to drop top-notch gear.

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Ben Sherman, along with a few other British heritage brands have been experiencing a bit of a revival as of late. With the introduction of Ben Sherman Modern Classics, the label looks to go away from their mainstream approach to deliver a line filled with timeless staples. We had the opportunity to preview the collection first hand at this week’s (capsule) show in New York and we were nothing short of impressed. We’re talking trousers made from Japanese denim, parkas lined with chambray and an overall attention to detail we haven’t seen from Ben Sherman for quite some time.

More images after the jump. (more…)