Por Homme – Men's Lifestyle, Fashion, Footwear and Culture Magazine

Opening tomorrow in Los Angeles is Aether‘s new concept shop, the AETHERstream. It’s a 34′ PanAmerica Airstream that will be selling some of the key pieces from the brand’s Fall 2011 collection. Paris-based designer Thierry Gaugain helped to create this ultimate shop on wheels. Aether found this RV and completely gutted the interior to redesign it from the floor up. The AETHERstream flooring is 11” reclaimed oak floor from Carlisle Wide Plank Floor. The sofa and table are custom made by Environment Furniture, who uses sustainable harvested wood and the reuse of otherwise discarded materials. Most props and other furniture were purchased at the Paris flea market.

The shop will be located at 8207 W. 3rd Street and will be open from 11am to 7pm seven days a week. The
Aether is unveiling their new concept shop, the AETHERstream on Friday, October 7th, at 8207 W. 3rd Street. Not in LA? Fear not as the AETHERstream will reside in Los Angeles until November 1st, when it will relocate to New York for November and December.

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So what do you when your team’s clicking on all cylinders and you’re on the brink of a possible first championship? If you’re the Miami Heat’s LeBron James, you announce the launch of a new, modern luxury concept store called Unknwn. It’s slated for a Fall 2011 launch and will house a mix of apparel, footwear, printed materials and lifestyle accouterments. Brands already on deck include A.P.C., Original Fake and Nike Tier Zero. We’ll be hearing about this after LBJ gets his first ring.

Last week, we had the opportunity to attend the official opening of Levi’s concept store in New York City’s Meatpacking District. It’s got all the markings of a classic Levi’s shop but with some much welcomed enhancements. The Concept Store offers a wide range of services including an on-site tailor for custom denim doctor-ing and repairs. Furthermore, the stock in this shop includes some limited edition items including the newly-unveiled collaboration with Pendleton as well as the Levi’s Vintage Clothing line which packs plenty of re-issues, some dating as far back as 1890.

Levi’s Meatpacking Concept Store 414 West 14th Street New York, NY 10014 (212) 206-0774 or 212 367 2110

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