Por Homme – Men's Lifestyle, Fashion, Footwear and Culture Magazine

From the comfort of his pad in London, Kanye West went on a three-hour vent session via Twitter discussing several topics which ranged from his early desires to design at a young age to his present-day need to reshape the world’s broken systems. In the process, Kanye announced the launch of his new design company — DONDA — named after his late mother, Donda West, who passed away in 2007. “DONDA is a design company which will galvanize amazing thinkers and put them in a creative space to bounce there dreams and ideas.”

The newly established design company will be comprised of over 22 divisions with a goal to make products and experiences that people want and can afford. The team will consist of architects, graphic designers, directors, musicians, products, A&Rs, writers, publicists, social media experts, app guys, managers, car designers, clothing designers, DJs, video game designers, publishers, tech guys, lawyers, bankers, nutritionists and others. It’s a massive list with conquer-everything-at-once strategy but being the creative genius Mr. West is, we can really see him make some strides in the proper direction.

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With Apple’s iPod Touch leading the way in the media player market, trying to grab a piece of the pie isn’t going to be an easy task. Creative’s Zii Egg Plaszma is boasting a few features that the masses will appreciate as it’s more like an open-source iPod Touch than anything. What’s more enticing is that it’s got the option to run Android, giving users all-the-more reason to jump for joy. The Zii Egg’s got a 3.5″ 320×480, 10-point capacitive multitouch screen, plus a front and rear camera, 32GB of integrated storage with SDHC card expansion, Flash Lite support, GPS, Wi-Fi, and is capable of shooting 1080p video.

It’s currently being dished out as part of an SDK for developers from Creative for $399 with the final market price of the unit to be around $199.

More images after the jump.  (more…)