From the comfort of his pad in London, Kanye West went on a three-hour vent session via Twitter discussing several topics which ranged from his early desires to design at a young age to his present-day need to reshape the world’s broken systems. In the process, Kanye announced the launch of his new design company — DONDA — named after his late mother, Donda West, who passed away in 2007. “DONDA is a design company which will galvanize amazing thinkers and put them in a creative space to bounce there dreams and ideas.”
The newly established design company will be comprised of over 22 divisions with a goal to make products and experiences that people want and can afford. The team will consist of architects, graphic designers, directors, musicians, products, A&Rs, writers, publicists, social media experts, app guys, managers, car designers, clothing designers, DJs, video game designers, publishers, tech guys, lawyers, bankers, nutritionists and others. It’s a massive list with conquer-everything-at-once strategy but being the creative genius Mr. West is, we can really see him make some strides in the proper direction.