Por Homme – Men's Lifestyle, Fashion, Footwear and Culture Magazine

For your viewing pleasure, Ben over at Hodinkee gives us a personal, first-hand account of Eric Clapton’s Platinum Patek Philippe 2499. For those not familiar, this watch is seen by many in the watch collecting world as the holy grail of vintage watches. We’re talking one of two in the entire World and the only one in the hands of someone outside of Patek Philippe. It’s a story nearly 25 years in the making and the Hodinkee team have given us video, imagery and words to put the value of this beautiful Patek Phlippe Reference 2499/100 perpetual calendar chronograph in platinum into perspective ahead of its sale on November 12th in Geneva by Christie’s. Video below with more info over at Hodinkee.com.

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Apparently, what companies make nowadays is just not good enough for consumers, or atleast for really rich blokes like Eric Clapton. The famous guitarist looked to Hermès when he needed to upgrade his guitar case.

The made-to-order case carries Clapton’s signature Martin 00028 EC acoustic guitar with a rich matte-finish croc skin exterior. The shell’s made from poplar wood source from Nazareth, PA and is completed with a blue silk velvet liner.

The cost, you ask? If our calculations are correct, then it’s probably going to run you atleast $100,000 USD.