Here we have a few looks at Fred Perry’s “Laurel Wreath” collection for F/W 2011. The branding looks to promote the brand’s position as “clean and sharp with an edge” by opting for 30 leaf Laurel instead of the 16 leaf Laurel of the past. The line’s still very Brit, as even the materials are sourced from the UK. Look for Stewart check from the 60′s to be utilized across a range of product from jackets and shirts to knitwear.
Fred Perry offer up two of their most famous footwear styles in a woven stripe fabric. The Foxx Woven Stripe and Byron Mid Canvas Woven Stripe styles are available in a total of three colorwyas and are fitted with tan waxed laces and an embroidered Laurel Wreath at the heel.
Fred Perry’s Summer offerings are looking quite promising in these shots as the iconic contemporary label delivers some fine goods for our taking. No surprise the label’s going a bit old school this time around as they’ve seldom stepped away from their classic English roots.
For the guy looking for that versatile casual spring jacket, a slim fitting Harrington is the way to go. This joint from Fred Perry’s Wreath Collection is slick. It’s classic navy shell opens up into a bright Tartan lining to provide a little pop to a generally understated jacket. Whether jeans and a t-shirt or shirt and tie, this will be your go-anywhere jacket.
From Fred Perry’s Laurel collection comes their short sleeve Waffle shirt in a navy finish. It’s made in England with a boxy cut and features classic detailing such as a button-down collar and single chest patch-pocket which features an embroidered Laurel.
It’s getting cold out and priority numero uno should be protecting your head. Fred Perry’s cable knit beanie is a great pickup as it’s guaranteed to keep you warm. This classic chunky beanie comes in a camel lambswool finish with a black emroidered laurel on side.
Buy It: $50 at gargyle
As the 2010 FIFA World Cup is set to begin later this week, Fred Perry‘s launched polos representing some of the tournament’s most famous teams. Each shirt is based on Fred Perry’s classic Authentic fit silhouette, and features an oversize Laurel on the chest with the country’s name, as it appears on the national strip, written below. “The tipping on each shirt represents the colours in the national team kit, so whether you are a fan of the team or not, these polos perfectly fuse team colours with Fred Perry’s famous polo.”
Fred Perry‘s Laurel logo has reigned supreme on many a polos over the past 50 some years and the label’s “Tell Us Your Story” campaign shows us how Britain’s finest transcended so many different subcultures throughout its history. Hypebeast explains:
The whole movement began in 1957 and the original M12 polo shirt, known as the first shirt to carry a collar tipping. Its popularity with football fans saw West Ham fans request their own custom colorway in maroon and blue. From there, Fred Perry made its way into subcultures such as Mod in ‘59, Northern Soul in ‘63 and Punk in 1976. A full list of stories can be seen over at the site.
The campaign takes it a step further by actually allowing regular folks like you and us to to submit their own personal stories involving Fred Perry for a chance to win £5,000. (more…)
Fred Perry‘s Laurel Collection pulls influence from the brand’s roots in British subculture for the spring line, delivering, “A solid selection of goods based on authentic values and timeless looks. Trim cut Harrington and Mac Jackets, Trousers, Button-down Shirts, Polos, Tank Tops, Shorts and more accompany a selection of Lo-pro Footwear and Leather Luggage options.”
This reminds me of a laptop bag by Want Les Essentiels but the shell on this one’s a bit more to our liking. The classic weekend hold-all from the Raf Simons and Fred Perry collection is blessed with high shine squares of coated canvas with a metal laurel at one end. The bag fastens with a double way zip and has two pockets internally – one zips closed and the other fastens with a pressed stud.
Buy It: $300 at Fred Perry