As the 2010 FIFA World Cup is set to begin later this week, Fred Perry‘s launched polos representing some of the tournament’s most famous teams. Each shirt is based on Fred Perry’s classic Authentic fit silhouette, and features an oversize Laurel on the chest with the country’s name, as it appears on the national strip, written below. “The tipping on each shirt represents the colours in the national team kit, so whether you are a fan of the team or not, these polos perfectly fuse team colours with Fred Perry’s famous polo.”

Available now at End Clothing. More images after the jump.

Fred Perry‘s Laurel logo has reigned supreme on many a polos over the past 50 some years and the label’s “Tell Us Your Story” campaign shows us how Britain’s finest transcended so many different subcultures throughout its history. Hypebeast explains:

The whole movement began in 1957 and the original M12 polo shirt, known as the first shirt to carry a collar tipping. Its popularity with football fans saw West Ham fans request their own custom colorway in maroon and blue. From there, Fred Perry made its way into subcultures such as Mod in ‘59, Northern Soul in ‘63 and Punk in 1976. A full list of stories can be seen over at the site.

The campaign takes it a step further by actually allowing regular folks like you and us to to submit their own personal stories involving Fred Perry for a chance to win £5,000. 

Fred Perry‘s Laurel Collection pulls influence from the brand’s roots in British subculture for the spring line, delivering, “A solid selection of goods based on authentic values and timeless looks. Trim cut Harrington and Mac Jackets, Trousers, Button-down Shirts, Polos, Tank Tops, Shorts and more accompany a selection of Lo-pro Footwear and Leather Luggage options.”

More images after the jump. (via Highsnobiety) 

This reminds me of a laptop bag by Want Les Essentiels but the shell on this one’s a bit more to our liking. The classic weekend hold-all from the Raf Simons and Fred Perry collection is blessed with high shine squares of coated canvas with a metal laurel at one end. The bag fastens with a double way zip and has two pockets internally – one zips closed and the other fastens with a pressed stud.

Buy It: $300 at Fred Perry

In coordination with Fred Perry’s 100th anniversary, the seminal British sportswear brand looked to one its closest chums, Raf Simons, to create a collection with Fred Perry’s heritage in mind. Hypebeast writes, “A photograph featuring an outfit originally worn by Fred Perry back in 1947 served as the inspiration. The collection spans footwear, jackets, trousers, jumpers, shirts, polos and ties.” Available now at Tres Bien Shop.

More images after the jump.  

From Dazed comes the third season of the Raf Simons + Fred Perry collaboration. Photographer Mari Sarai was behind the lens for this one, presenting this lookbook in striking black and white. The thirty leaf laurel logo has strong influence for the A/W ’09 collection, something we’re definitely not complaining about.

More images after the jump. 

British label Fred Perry line of fine accessories are well crafted and this zip around wallet happens to be one of our favorites. The brand’s classic logo is on the front along with a contrasting stripe. There are multiple inner pockets to keep things well organized.

More info and images after the jump.