To promote the launch of the latest addition to their lineup, the F-Type, Jaguar teamed up with Ridley Scott Associates to create Desire, a 13-minute short film that takes place in the middle of Chile’s Atacama Desert. Damian Lewis of Homeland plays lead here as a delivery driver for high-end cars. This time, he’s behind the wheel of the 2014 Jaguar F-Type and runs into a bit of trouble. Spanish actor Jordi Mollà and American actress Shannyn Sossamon are also in the film, showcasing that Jaguar’s pulling out all the stops to align with the launch of the 2013 World Car Design of the Year.
The F-Type’s interior is inspired by a fighter plane cockpit while more than half the car is made from recycled metal, with 80% less CO2 emissions during manufacturing compared to traditional steel welding. All-in-all, British automaker’s done an exceptional job crafting the F-Type and we’re excited to see it hit showrooms in the months ahead. Until then, enjoy Desire in its entirety below.