Por Homme – Men's Lifestyle, Fashion, Footwear and Culture Magazine

NorthernGRADE, a Made-in-America menswear market produced by Pierrepont Hicks, is scheduled to do a pop-up shop in downtown Los Angeles next week with Apolis playing host. There are some great brands participating and it’s a great time to meet the people who created them. Some of the brands on the roster this time include 3sixteen, Baldwin Denim, Rogue Territory, The Hill-Side, The Windmill Club and many more. If you are in the area on April 6th or 7th, be sure to stop by — if not for the clothes, then at least for the food and drinks!

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As Shades of Grey by Micah Cohen continues to hit retail shelves for S/S ’13, the designer has taken the liberty of putting together some looks on location in his hometown of Los Angeles, highlighting different themes within the collection. And that’s one thing we’ve always appreciated about Shades of Grey – the brand’s ability to deliver a cohesive, yet versatile product lineup consistently season over season. For the current season, you’ll see the “Expect the Unexpected” image set shed light on the collection’s rich mix of patterns, layering options and bring spring colors that inspired the collection — tie dyes, ikats, bandana prints, tees under suits and more.

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GANT has finally opened the doors to its first West Coast store, as they look to call Venice their new home. The space is 1,700 square feet and was designed as a GANT Rugger neighbor shop so it has all the personal touches. To add to the appeal, local Venice Beach craftsman, Eric Gustafson, was commissioned to create several modern fixtures for the shop made from brass, wood, and inlaid tile. Additional fixtures include several 1950’s teak pieces and other mid century elements.

The trip west is long overdue in our opinion as Los Angeles has been a top market for GANT for quite sometime. The shop will carry GANT Rugger and GANT by Michael Bastian men’s and women’s collections. More looks at the shop below.

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Famed Street Style photographer Tommy Ton looks to switch it up with the introduction of “The Retailers,” a new segment where he goes behind the scenes of some of the best boutiques known to man, highlighting the people that make them as successful as they are. “I wanted to focus on teams at these stores that have such an amazing eye for detail,” says Ton. “Shops that continue to change people’s views and inspire.” First up is Union Los Angeles. (via GQ)

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Adding to their LA flagship barber shop space, Baxter of California introduces the Baxter Finley Barber & Shop. The men’s skin care and grooming product brand utilized custom-built furnishings and restored Koken barber chairs to really keep things in line with the original space. The expansion also features a retail space that delivers other fine grooming products like Marvis Toothpaste, D.R. Harris and RetaW.

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Last week, Google opened their offices in Los Angeles just blocks from Venice Beach. They’re located at the former Chiat/Day Building, commonly called the Binoculars Building for an obvious reason. It was designed by Frank Gehry, whose next project in Los Angeles was the Disney Concert Hall. The space is quite inviting and we’re sure the company’s entire LA team will enjoy working here. There’s a big open cafe area that opens up to the outdoor patio area. Behind the sharply angled wooden walls are work area, giving the space an amazing balance of work and play. One of our favorite parts of the office is the Eames meeting room, which happens to be built with glass walls all around and just a single walkway connecting to it, giving it a floating, isolated feel.

More looks at the space below.

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Opening tomorrow in Los Angeles is Aether‘s new concept shop, the AETHERstream. It’s a 34′ PanAmerica Airstream that will be selling some of the key pieces from the brand’s Fall 2011 collection. Paris-based designer Thierry Gaugain helped to create this ultimate shop on wheels. Aether found this RV and completely gutted the interior to redesign it from the floor up. The AETHERstream flooring is 11” reclaimed oak floor from Carlisle Wide Plank Floor. The sofa and table are custom made by Environment Furniture, who uses sustainable harvested wood and the reuse of otherwise discarded materials. Most props and other furniture were purchased at the Paris flea market.

The shop will be located at 8207 W. 3rd Street and will be open from 11am to 7pm seven days a week. The
Aether is unveiling their new concept shop, the AETHERstream on Friday, October 7th, at 8207 W. 3rd Street. Not in LA? Fear not as the AETHERstream will reside in Los Angeles until November 1st, when it will relocate to New York for November and December.

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Brooklyn-based artist José Parlá will be showcasing a solo exhibition at OHWOW in Los Angeles beginning next month. There, the artist will feature his first major sculptural installation. His work’s highly personal, layering text – poetry, childhood memories and graffiti – and found materials to recreate/interpret the history and beauty of decaying city walls from his travels. He was features on NOWNESS a short while back and you can peep the video below.

The exhibition will run from September 9th to October 22nd.

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Ryan at Inventory gives us a look inside Self Edge’s new Los Angeles store. “They sell a very focused selection of high quality garments to an educated consumer. Kiya is a smart business man, a funny guy and a passionate retailer.” The new shop will surely reaffirm these notions and help the brand to continue its growth process. The layout is clean and welcoming and will surely gain traction with its North La Brea Avenue location.

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J.P. Mastey & Co. of Baxter, California-based maker of grooming products for men, have taken the brand to new heights since its initial launch back in 1965. When the original founder, Baxter Finley, started the company, we’re not sure if he envisioned it being as successful and notable across the world as it is now. They’ve actually now gone ahead and opened their first barber shop in Los Angeles and it’s exactly how a barber shop should be.

Expect to see upgraded products with an environment that’s timeless. Don’t think you’ll be watching the Sunday games here, ’cause there are no TVs or extra gimmicks. Heck, you won’t even be getting a beer. Not here, guys. Here, you’ll be given a haircut by lead barber Jason Simao, who’s coming over from Freeman’s Sporting Club. The services offered are limited to a shave or a haircut. Keeping things simplet. Alongside the full line of Baxter products will be a few notable brands including Dr. Bronners, D.R. Harris, and etaW of Japan.

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