Persol gives us a brief look at how the Italian eyewear maker crafts each and every piece they put on the market. The iconic frames are made by hand with the utmost detail and given a full examination before completion, some of which you’ll see in this extremely transparent video. Persol is known to utilize high-quality materials and blends this with a detail-oriented construction to give us a product that’s as remarkable and timeless as it was 94 years ago. (via the189)
Every Leica lens is hand-crafted and goes through meticulous manufacturing processes to uphold the quality and precision that Leica defines and customers have come to expect. In the age where technology almost inevitably means mass manufacturing, Leica products are still made with exacting precision by the hands of highly-trained technicians.
This video gives you a behind-the-scenes look at the craftsmanship and making of Leica lenses in the production facilities of Leica Camera AG.