Por Homme – Men's Fashion, Footwear, Culture and Lifestyle Magazine

Ray-Ban looks to take augmented reality to new heights with their Rare Finds campaign. The experience incorporates a hidden layer in the print ad that allows fans to visit Ray-Ban to unlock video content like behind-the-scene footage of music festivals and exclusive concerts clips, all by waving the print in front of you camera. After this, the user gets a code that gives them a chance to win prizes like a custom Ray-Ban Gibson Guitar or even a trip for two to NYC for the CMJ Music Marathon in October.

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Hypebeast gives us a look at Ray-Ban’s eyewear lineup for the Spring 2010. The collection, “Features a wealth of classics done up in a selection of new colors and material makeups. Amongst the standouts of the season are carbon fiber-infused aviators, clubmasters, and timeless wayfarer silhouettes.”

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This anniversary frame embodies Ray Ban’s 70 year devotion to creating extraordinary eyewear. The frames are crafted out of lightweight and extremely durable titanium and finish in 22 Karat Gold plating. The P3-polarized lenses are complete with both an anti-reflective coating and a brand new moisture-wicking hydrophobic coating, making these limited-edition shades as easy to wear as they are to look at.

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