We recently had the opportunity to visit 3×1, a fairly new shop denim brand and the third venture of designer Scott Morrison following Paper Denim & Cloth and Earnest Sewn based in New York. Being the denim fanatic that I am, Scott’s past work (especially Earnest Sewn) really had me excited to see what 3×1 was offering up. There’s only one location and it’s on Mercer St. in SoHo. The shop houses a 4,000 sq. ft. retail and gallery space, an entire manufacturing facility as well as their 3,200 sq. ft. design studio. Each pair of 3×1 jeans is created on site and tailored for the customer as Limited Edition, Custom Made or Bespoke. Yep, bespoke denim.
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