Por Homme – Men's Lifestyle, Fashion, Footwear and Culture Magazine

Frank Ocean caught the interest of Band of Outsiders founder and creative director Scott Sternberg, so much so that the label commissioned the R&B artist to showcase their Spring 2013 collection. The Polaroid-style lookbook is on par with delivery of lookbooks from past seasons but the tux Frank wears is exceptional and everything we’ve come to expect from Band of Outsiders. Mr. Sternberg was behind the lens as they shot the lookbook oustide the Los Angeles Times Building.

This is in fact the first batch of photos from the lookbook featuring Frank in a Band of Outsiders peak lapel tux in the SoCal sun. Expect the rest of the lookbook to be released throughout the rest of the week via their Tumblr and Instagram accounts.

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Band of Outsiders has released looks for their upcoming Fall 2012 collection, this time commissioning actor Josh Brolin to sport the goods. The lookbook was shot at The Sunset Ranch Hollywood in Los Angeles by the label’s designer Scott Sternerg, bringing forth a Western theme to the fall lineup. More images below.

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Rules are meant to be broken but we suggest paying close attention to the ones that Band of Outsiders designer Scott Sternberg’s laid out for Details. He tells us why we should ditch the small talk and be little more creative as well as why a tie isn’t a relic.

Our favorite is #8, one that Scott says should never be broken:

It’s just not cool to fart on a plane, even if everyone’s ears are plugged from the altitude and they can’t hear where it came from. Heed my warning: Airplane-fart karma is a bitch, and you will find yourself at the receiving end on a sleepless transcontinental red-eye soon enough.

Head to Details to read the full list.