This past week, Stone Island opened the doors to their new Paris flagship store. The 80 square-meter store located in the heart of the Parisian capital was subject to an intense renovation plan. While the merchandising is entirely displayed on the ground floor, the double-leveled glass façade is articulated on two floors and offers a strong exterior visual impact. The store opened with the FW 2011/2012 collections of Stone Island and Stone Island Shadow.
Stone Island teamed up with Ortlieb to create their “Drybags” line of duffels, messengers, and backpacks. The bags are waterproof, airtight, and buoyant. To prove this claim they gave the bags to filmmakers Lele Saveri and Giulia Mari, and what came about is a simple yet quirky video highlighting what makes Drybags so special.
We highlighted the first two episodes of Stone Island’s intimate look at the Italian label’s deep-rooted history and day-to-day culture here before. In this third episode of the documentary dedicated to the Stone world, Andrea Moro – the company’s Head of Product – carry us right to into the core of the Stone Island product, unveiling the details of manufacture while stressing a crucial element of the brand’s DNA: passion.
Though we’ve already seen some of this product begin to hit stockists, Stone Island’s dropped the lookbook for their Spring 2011 Shadow Project line. The Italian label continues to impress with its discoveries in fabric and color manipulation. The attention to detail is unparalleled even when you pin Stone Island against the other few brands known for their technical expertise.
Italy’s Stone Island has been dishing out some phenomenal product for quite sometime but they’ve really been getting some much deserved recognition as late. Their spring line’s been picked up by a handful of legit retailers, one of them being End Clothing. This lightweight windbreaker really stood out from Stone Island’s current offerings as it comes in a royal blue finish and is made from high quality fabrics. The shell is made from Japan-sourced parachute nylon while the interior is fitted with a fully mesh lining.
Italy’s Stone Island recently blessed us with a look at the label’s Spring 2011 collection. This season focuses on bringing to light the two faces of Stone Island — LAB and LIFE.
LAB is the incessant and continuous research into materials and treatments. The result of its never ending vocation to daring experimentation. LIFE is its lending experience and perception. Strong aesthetics providing status to its wearer. A recognizable and impactful transversal sportswear for everyday use.
These two cores have been merged into a single idea to create the brand’s Spring ’11 collection.
Though we’re use to seeing Stone Island drop amazing outerwear pieces, they’re doing a nice job expanding their offerings, and this faded chambray button down is a great pickup. The slim fit is always welcomed while the narrow button placket and left chest pocket add to the shirt’s flawless overall look. The fine details might not be visible from a far but get close enough and you’ll see additions we can appreciate like the press stud closure on the chest pocket and the curved hem with dark back.
Stone Island‘s deep roots date back to the 19th Century and current owner Carlo Rivetti looks to the 21st Century with much optimism while keeping the brand’s rich history in mind at all times. Stone Island’s A Voyage into Stone Island video series gives us the opportunity to go behind the scenes with Stone Island and see what goes into making the label’s outstanding products. The first video delivers a factory tour lead by Carlo himself and sets to reveal some of the top level skills that contribute to creating Stone Island garments and collections while the second video (thus far) hones in on the experimental dyeing facility and delivers insight into all the phases of the garment dyeing process.
The level of detail in which these videos go is unparalleled, folks. For anyone even remotely interested in the garment industry, these videos deliver some great knowledge from a man that is the helm of one of Italy’s finest brands.