Article

YMC and London Undercover have teamed up to produce a set of two Navajo-print umbrellas for Fall 2012. Each umbrella is made with a single piece of solid, dark brown Maple wood with combined shaft & handle. The Navajo External features two subtly different Navajo style prints on both the inside and out. The Navajo Internal is comprised of a deluxe Dark Navy poly cotton with the native-american inspired print on the inside. Each Umbrella includes a special collaborative wooden tag as well.
Buy It via London Undercover
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August 2, 2012
accessories, collaboration, design, fall 2012, fw 2012, london undercover, men's fashion, navajo print, umbrella, ymc, you must create
Article

You Must Create drops an exceptional collection the upcoming fall season. The pieces look like they’re built to protect against the elements but are extremely wearable as well. There’s a solid mixture of military inspired outerwear with winter staples such as warm knits and accessories.
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July 6, 2011
fall 2011, fw 2011, lookbook, men's fashion, ymc
Article

YMC blends CVO and slip-on skate shoe silhouettes in their Classic Deck Shoe. Fitted with a canvas upper and gum sole, the classic styling and simple design ensures that this shoe can go with almost any outfit this Spring/Summer.
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April 25, 2011
deck shoes, footwear, men's fashion, shoes, sneakers, spring 2011, ss 2011, ymc, you must create
Article

If you’re looking to ditch pants altogether in the warmer months ahead, then check out this Prince of Wales Check weave Chino Short from the folks at YMC. It’s impeccably crafted from cotton dobby and features contrasting buttons and a really comfortable fit.
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March 10, 2011
chino shorts, men's fashion, shorts, spring 2011, ss 2011, ymc, you must create
Article

From YMC’s Spring ’11 lineup comes this Premium Cotton Light Selvedge Hunting Shirt. The first thing that stands out is the detailing, everything from the elbow patches to the contrasting buttons. The selvedge denim is slightly broken in which will only look better with more wears.
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February 9, 2011
hunting shirt, men's fashion, shirting, spring 2011, ss 2011, ymc, you must create
Article

Gloverall and YMC (You Must Create) have teamed up for a modern update on the traditional raincoat. YMC’s taken the fisherman’s raincoat in a classic yellow and fitted the piece with a wooden toggle and rope fastening. It’s made in England from 100% waxed cotton.
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February 4, 2011
gloverall, men's fashion, outerwear, raincoat, spring 2011, ss 2011, ymc, you must create
Article


YMC‘s Fall collection definitely has a strong traditional European feel to it as it’s injected with elements of the hunter, the fisher, the mariner, the artisan and the peasant. There are modern variations of the Guernsey, Aaron and Fairisle knits with a welcomed mix fabrics ranging from heavy cords, coated and waxed wools, bonded cotton and herringbone canvas.
Standout pieces include the Edwardian tailored jacket and pocketed fishing jacket as well as the shawl collared pea coat.
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December 2, 2010
fall 2010, fw 2010, lookbook, men's fashion, ymc, you must create
Article


You Must Create (YMC) has always been one of my favorite brands, ever since I picked up a pair of high top sneaks a few seasons back. Their latest collection continues to push the envelope and this workwear-inspired jacket is a prime example of the brand’s ability to blend different style ethos to create innovative, wearable products. It’s got the stylings of a work jacket but is made from a college fabric for ultra comfort.
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November 24, 2010
fall 2010, fw 2010, indigo, men's fashion, work jacket, ymc, you must create
Article

Keeping things simple with this pullover in a plum finish from YMC. The color’s a standout and the ribbed cuffs will definitely help in keeping you warm. It’s a perfect throw-on for a quick trip to the mall, but will fair equally as well as a mid-layer piece.
More info and images after the jump. (more…)
December 29, 2009
fw 09, men's fashion, sweaters, ymc